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Oakland Museum Of California Board Of Trustees Meeting Minutes
Regular
SEPTEMBER 22, 2005
LEARNING CENTER
4:00 p.m. – 6:00 p.m.

ROLL CALL

Trustees

Dale Block, Susan Chamberlin, Matthew Cox, Christopher Curtis, Richard Edwards, Virginia Furth, Lance Gyorfi, Melvin Harrison, Jacqueline Kane, John McDonald, Christopher McLain, Missy Nelson, Marianne Robison, Deborah Roessler, Katherine McKenney Shea, Brian Washington, Sandra Wolfe, Penelope Wong, and Sheryl Wong

Trustees Excused:

William Chiasson, Richard DeAtley, Anthony Harris, Harold Jones, Daryl Lillie, Judith McKee, Maria Ochoa, Phyllis Pfeiffer, Margaret Russell, and Timothy Silva

Staff Present:

Barbara Henry, Dorothy Hood, and Mark Medeiros

Volunteers Present:


Lois Corrin, Marilyn Couch, Mary Reynolds, Susan Schroeder, Katherine Seabrook, and Helen Tryon

1. CALL TO ORDER/INTRODUCTIONS – Lance Gyorfi
Chair Gyorfi called the meeting to order at 4:10 p.m. and welcomed new board member Richard Edwards. Mr. Edwards previously served on the Board of Trustees.

2. APPROVAL OF MINUTES – Lance Gyorfi
Corrections to the minutes were made as follows: Under the Women’s Board Report it should read the Women’s Board 50th year celebration will be held on September 14, 2005 (not August 14, 2005). Also corrected was that trustee Roessler presented Dennis Power a check for $250,000 for the Capital Campaign and another check for the Baseball as America exhibit in the amount of $273,000 will be mailed (not Ms. Roessler distributed two checks to the museum).


On a motion duly made and seconded (McLain/S. Wong), the following resolution was unanimously adopted:


RESOLVED, that the minutes of the July 28, 2005 Board of Trustees meeting is approved as corrected.

3. CHAIR’S REPORT – Lance Gyorfi
The Executive Search Selection Committee met and narrowed the number of candidates to six. On October 17th and 18th these candidates will be invited to the museum for additional scrutiny after which the field will be further narrowed down to two or three candidates who will be invited back for more intensive interviews/meetings with various stakeholders. A new director should be identified by the end of the year.

Chair Gyorfi said he determined that it would be proper to hold the Annual and Board of Trustees meetings at the off-site conference because the meetings are open to the public. The conference agenda is as follows: Friday evening a trustees’ dinner will be held; Saturday morning the Foundation Annual meeting and then Regular Board meeting. The afternoon offsite session with trustees, staff, and consultants from 1:00 to 5:00 p.m. with the first half of session dedicated to discuss the vision and mission strategy and the last half to discuss museum branding. After the meeting there will be cocktails at the home of Daryl and John Lillie followed by a dinner at Rombi’s; from 8:30 am. to noon on Sunday Sheryl Wong will lead a discussion on the Capital Campaign with trustees and staff. The conference will close after the Capital Campaign discussion is completed.

4. EXECUTIVE DIRECTOR’S REPORT – Mark Medeiros
Acting Director Mark Medeiros gave a short report on the Baseball As America exhibit and said the press party held was very successful and directed the trustees’ attention to the packets of baseball brochures and press releases distributed at the meeting. The City of Oakland paid for the cost of large banners advertising the exhibit and hung them throughout various parts of the city.
Mr. Medeiros visited and met with representatives of the Ford Museum to discuss the Disney show and the plans are moving along smoothly. Also, progress has been made regarding the CCHE grant and the next step is for the CCHE and City of Oakland attorneys to meet and finalize the agreement.


Mr. Medeiros said Board approval is needed to hire a scriptwriter for written material that will be used in the reinstalled art and history galleries. Gallagher recommended scriptwriter Sharon Barry be hired for this project. The total cost of the contract is $225,000, with $150,000 allocated for history and $75,000 for art. Ms. Barry’s hourly rate is comparable and at the lower end of other scriptwriter’s fees. As a way of cutting costs, the curators will write the scripts and Ms. Barry will edit them. Cost of travel is included in the contract amount and will be modest because most of the communication will be done via email.
On motion duly made and seconded (Furth/Curtis) the following motion was unanimously adopted:


RESOLVED, that Sharon Barry is to be hired as the scriptwriter for the written material that will be used in the reinstalled art and history galleries at a cost of $225,000. Funding for this work will be from Measure G.


Mr. Medeiros reported that the City Council approved the appointments of Susan Chamberlin, Richard Edwards, and Sandra Wolfe to the Oakland Museum of California Board of Trustees.

5. TREASURER’S REPORT William Chiasson
In the absence of trustee Chiasson, Chair Gyorfi reported there was a year-end fiscal deficit of $192,000, which is better than the forecast of a year-end deficit of $300,000. The endowment investment portfolio had a $443,000 unrealized gain. Annual expenses were brought down almost $1.0 million from the previous year. Overall, the endowment performance is satisfactory with a majority of the investments in the Dodge and Cox funds doing very well while funds outside of the Foundation’s control (Maier Trust) have not performed well. Mr. Gyorfi will contact Cornell Maier to determine if he would be agreeable in following the Foundation’s investment policy/strategy.

6. RENOVATION OVERSIGHT – Lance Gyorfi
Design and Administration (D&A) cost are at $304,000 and applying the D&A definitions per the City Attorney’s office it appears that there are $3.1 million in Measure G D&A funds left to be allocated.


The contracts with architects Mark Cavagnero and Michael Willis have been signed. A kick-off meeting with the architects, city representatives, staff, and some trustees was held September 19th. The pre-design list was reviewed with some items being eliminated. Mr. Cavagnero expressed concerns that by placing as many walls in the galleries as planned will make the space feel more compressed and possibly uncomfortable for visitors. The architects, staff and Gallagher will review and make the necessary changes.


Trustee Christopher Curtis reported that work on the CCRC is well under way. The roof sheeting is finished and completion of the roof installation should occur by the end of September. Plumbers and electricians are also on the job. An additional cost of $6,000 was incurred because steel pylons had to be used instead of wood pylons. An effort is being made to get in-kind services for security at the building. Chair Gyorfi thanked both trustees Curtis and Chamberlin for their outstanding work on this project.

7. WOMEN’S BOARD REPORT – Deborah Roessler
Trustee Roessler reported volunteers will be working at the warehouse several days in October and October 8th has been designated as a day for the public to drop off donations. The Women’s Board awarded $19,795 to the Art Department for Enrique Martinez Celaya’s Works on Paper exhibition and awarded the Marketing Department $100,000 for advertising for fiscal year 2005/06.


The City of Oakland was granted an easement for a bike path and the City has agreed to take care of the graffiti on the warehouse building. The Women’s Board celebrated its 50th anniversary with a luncheon at the museum with founding members in attendance. Also, Councilmember Nancy Nadel sent a proclamation noting that the Women’s Board has raised over 11 million dollars for the museum.

8.GOVERNMENT RELATIONS COMMITTEE REPORT – Brian Washington
Progress has and is being made regarding the MOU with some minor changes being made to the MOU. Trustees Gyorfi and Shea met with City representatives in August and there are a few issues to be worked out. Chair Gyorfi thanked Mr. Washington for all the work he put into developing the MOU and Ms. Shea for her for advice on how to work within the system of the City.

9. CAMPAIGN CABINET REPORT – Sheryl Wong
Trustee Wong distributed the minutes of the Campaign Cabinet’s September 13th meeting. The committee will begin soliciting trustees this month for Capital Campaign contributions. Additional Capital Campaign information will be provided at the off-sight conference.

10. DEVELOPMENT COMMITTEE – Virginia Furth
Trustee Furth reported a museum donor recently established a Charitable Remainder Trust for about $700,000 with the museum as the sole beneficiary. Ms. Furth complimented the museum’s well-written newsletter, @California, edited by Licia Wells and also requested that trustees distribute the literature for the Baseball as America exhibit.

11. GALA COMMITTEE – Dale Block
Trustees Missy Nelson and Sheryl Wong are co-chairing the Gala along with Ms. Block. The Gala will tie in with the Disney exhibit and the daughter of Disney, Diane Disney Miller, has agreed to serve as an honorary chair and will loan some of her memorabilia to be used in the exhibit. The Gala invitation will be designed by Gordon Chun and through trustee Harold Jones the Port of Oakland will underwrite the cost for the invitations.


As funds raised from the Gala are specifically earmarked for educational programs, an effort is being made to reach out to young people and have them participate in this event. The least expensive ticket is $300.00 with tables costing $3000, $5000, $10,000, and $25,000. Tom Kalinske, CEO of LeapFrog, has agreed to write a letter asking corporations to support the Gala by purchasing tables. Trustees were asked to suggest the names of corporations that could possibly be a lead sponsor at $50,000 or more.

12. NATURAL SCIENCES GALLERY PROTOTYPE – Mark Medeiros
As renovation work will not be proceeding on the Natural Sciences Gallery this year, Tom Steller suggested that prototype work be done for the gallery. Three prototypes have been established to focus on three issues. One will focus on the graphics being proposed for new gallery; another on the environmental issues; and the third will work on field stations, developing specific prototype ideas and pose questions to visitors. This prototype work will keep Natural Sciences in the reinstallation process. Prototype work is estimated at $96,000 of which salaries will about $46,000 and materials $50,000.


On motion duly made and seconded (Shea/Edwards) the following motion was unanimously adopted:


RESOLVED, that the funding for the prototype work for the Natural Sciences Gallery at a cost of $96,000 be approved. Measure G will be the funding source.

13. AUDIENCE COMMITTEE REPORT – Anthony Harris
The committee continues their work on developing an audience and trustee Deborah Roessler has agreed to join the committee.

14. WHAT’S GOING ON? EXHIBITION SURVEY – Barbara Henry
Chief Curator of Education Barbara Henry gave a presentation on the survey results for What’s Going On? (WGO?) exhibition. Museum docents conducted an exit survey of 110 visitors in order to get an understanding of how the exhibit impacted visitors. There was a 50/50 ratio of male and female participation with 74% being over the age of fifty. Although 51% of participants said they usually seek information through newspapers and 27% through the internet, 48% said they heard about WGO? by word of mouth. Forty-five percent said they came to exhibit because they lived through that era. The majority (59%) spent one to two hours in the exhibit; 29% two to three hours; and 5% more than three hours.


Forty-nine percent found that documentary artifacts such as protest objects, posters, and photos to be very compelling and 27% found the personal artifacts, i.e. refugee personal belongings, to be compelling. Forty-five percent found exhibit techniques (films, layout, videos, etc.) to be the most interesting and 42% found specific topics (personal stories, protests, etc.) to be the most interesting. Ninety-six would recommend the WGO? exhibit to others for such reasons as it is a good history lesson; helps to teach young people; and very human and moving.


After the presentation trustees discussed various ways on improving the marketing strategies for such ground breaking exhibitions as WGO? Chair Gyorfi thanked Ms. Henry for her presentation.

15. ADJOURNEMENT – Lance Gyorfi
There being no further business Chair Gyorfi adjourned the meeting at 6:00 p.m.


Brian Washington
Secretary


 
 

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